App dev in progress

Responsible for designing UX/UI reflective of Optum’s established design patterns and overall ecosystem while iterating beyond in an effort to drive engagement, expand functionality, and bring a more compelling and effective health experience.

Finessed hi-fidelity user flows for smoother buyer & seller journeys on both mobile and desktop.

Tasked with removing friction points in both buying and listing properties while leveraging emerging technologies for showcasing real estate.

Built out pattern libraries, interaction prototypes, and designed financial tools (mortgage calculator) in a collective effort to disrupt the real estate broker industry.

Created illustration assets to complement design layouts and introduced palette changes to bring warmth to the user experience.

Have been tasked with creating original marks/logos, establishing palettes, photo, image, font directives, crafting mission statements and elevator pitches in the service of brand stewardship, ensuring that the brand's values, identity, and messaging remain consistent and resonate with the target audience.

Led a site refresh in pursuit of better conversion and improved optimization. Simplified visual language, copy, and sharp reduction in graphical diversion. Full audit + user flow redesigns. Site rated against guiding factors: Relevance, Value Proposition, Usability, Action.

Contributed lead design across several Sling TV touchpoints:

New interactive modules across mobile & desktop :

1. Gamefinder—interactive football module

2. Savings calculator—fiscal comparisons

Performed detailed audit of existing mobile cart flow and presented design refresh.

Email campaign work. Layout, animation, copy work.

Led UX/UI in tandem with a dev team in Paris, France, from strategy through prototyping and final beta release. Involved deep functionality ideation, high-fidelity wireframes, critical user journey flows, asset generation. Took on branding as well - principle mark, copy, and palette. Light usability testing.

Overhaul of visual library for media partnerships dept. to enhance engagement. Iconography, photography, keynote templates and best practices guide.

Pulled content from presentation work created for Media Partnerships, a FB department supporting 6 verticals (News, Sports, Social Good, Entertainment, Influencers, Technology) with additional efforts made for F8 events. Extensive information design, iconography, video editing, animation, and copy finessing.

Tasked with defining an aesthetic style for communicating advice to "Creators" (young show creators) re: content creation in the new "show ecosystem" at Facebook.

Designed an online guide for the creation of online fundraisers. Launched on "Giving Day". Additionally, provided graphics for various campaigns and initiatives.

Animations built for use in presentations and trade show ambient loops.

Designed Facebook LIVE booth assets. Cut with laser in wood shop. Also did quick, architectural renderings as proof-of-concept of this "set design" for quick Live sessions at sustainability conference.

Generated fleet of environmental graphics (posters, Jumbotron deck, badges, collectibles) celebrating a campus visit by Real Madrid team.

• Prototypes for Facebook gift boxes

• User guide for prepping showmarks for new Watch channel

* Photo backdrop for Facebook’s F8 event.

Brought on to update branding and map out critical flows of Siren App — a health monitoring device for patients, helping them track their diabetic neuropathy protecting against further nerve damage.

Designed media-rich decks for eBay’s LeadersWeek, international gathering to discuss progress, strategy, and innovation. Heavy ideation, animation, photo/video editing. Also lent support in branding efforts for environmental graphics. Nice serendipitous takeaway moment - walking into a rehearsal and hearing CEO Devin Wenig say: “I like this.”

Ground-up redesign of responsive Wordpress site that serves as a destination for CA-sponsored mental health resource page and “living ecosystem” of community support. In additional to UX/UI (site construction, asset creation), led usability sessions, frequently presented to stakeholders (CAL MHSA organization), and took on some copy writing. Led early design sessions for the Spanish version of site.

Refreshing brand assets and light data visualization.

UX/UI (agile sprint development), usability testing, marketing collateral, brand stewardship, copy writing, illustration, photography, animation, environmental graphics.

Partners: Google, Starbucks, Amazon, Oprah, Gates Foundation, Warby Parker.

2008-20014

Revolutionary Paris-based OTC trading platform. Changed over-the-counter trading experience by introducing 1st to market online tool for brokers.

Various slide pulls from 6 different decks for recent Adobe Cloud College advertising summit. Many animated builds.

Deck pulls from Uber C suite event. Photo editing, light animation, infographics.

Persona work. Infographics developed to anticipate the concerns of particular demographics and used as aid for tailoring the health programs and strategies for marketing.

Interactive maps, site design, marketing collateral

Tapped my background in architecture to generate quick mock-up of trade show booth for toy company that uses thermochromatic ink in DIY products. 3-D, packaging, branding, and sales promotion.

VMWare - microsite, event graphics, and marketing visuals for DevOps conference.

Worked as UX Designer at Cooper Software, legendary design shop headed by the UX pioneer Alan Cooper, 'Father of Visual Basic' and the inventor of design personas. Worked on HP printable whiteboard and in-flight entertainment system for SONY.

Beval microsite for international conference held in Beijing.

App development conceptuals for Carma, SF.

Designed and built Adapster™, a programmable SAT test prep app with a NY-based educator. Feature set: timed testing, detailed, sortable solutions, and algorithmic study plans tailored against performance.

A background in architecture means I keep one foot in 3D

As a pro-am photographer (sold some work, won a few prizes, awarded an Artist In Residency) I regularly offer up photography as an additional skill to leverage.

Good sense of my aesthetic and range is here on IG

Work of varying size, scope, and intent—across mediums. Intended to demonstrate range of design interest, versatility, and range of skill set.