Roles
I’m a cross-functional designer with a focus on clarity, compelling aesthetics, storytelling, user engagement and gratification. I bring an empathic sensibility to a highly iterative design approach. Training and experience helped me develop strong visual heuristics while testing, metrics, and peer review help vet choices. I maintain velocity by adding skills and expanding software fluency. I’ve acted as a senior UX/UI/Visual Designer, recently applying my skills as an IXD at Google and Optum, crafting unique components, flows, authoring copy, and elevating visuals to improve the UX, sustaining user engagement by delivering a more robust, compelling experience across multiple touch points along with improving discovery with strategic marketing initiatives (social posts, hero/component imagery, email campaigns, print collateral)
Specialties
UX/UI, visual systems, rapid prototyping, motion studies, illustration, branding, marketing collateral, and copy writing. Additional skills: video, photography, animation, light 3-D, CSS/HTML, and usability testing/research.
Partial client/partner list
Google, Meta, Adobe, Uber, Ebay, Starbucks, Amazon, SONY, HP, Stephen Colbert, Oprah Winfrey, Bill and Melinda Gates Foundation, HBO, Warby Parker, and the late, great David Bowie (back in my VR days—a virtual museum of his paintings)
Adjacent
Have published a few magazine articles, write short stories and personal essays, and currently am shopping around a children’s book I wrote and illustrated. Photography–wise, was awarded an artist-in-residency, received some awards, and have sold some work. A background in architecture (UC Berkeley) informs my framing of shape, shadow, and building compositions.
That time I was on Jimmy Kimmel show because of a comedic poem I wrote and a foot I sculpted.
Sometimes I make laser-cut clocks. If there’s time.
I create tunes if there’s even more time. Click to play.
NPR design competition — Winning entry, original illustration. Design challenge: choose 1 of 3 Italian words and create a visual that captures the meaning. Avanti - Italian for “move forward!” Used to express innovation, always pushing the envelope to create something fresh and exciting.