Hired early on in product development of Field Hemp, an organic hemp supplement offered as tincture and capsule. Charged with developing branding—marks, palette, style guide—before moving on to UX/UI, building out site across break points with product info, testimonials, and check out flows.

Final logo. Attenuated font (BLANCH CAPS) for simple, structural letter mark. Drop with lime coloring for quick reading of product, bifurcated for updated look/feel. Graphical representation of crops for added perspective and communicating process with added comfort that field rows can bring.

Site design across breakpoints

Label design for 1 fl. oz. tinctures

Hero graphics for 2 product lines

Label design for capsule product

Logo exploration