Work listed chronologically (generally)
Reali.com
Projects: App flow updates; building out mortgage calculator; desktop onboarding flow; aesthetic refinements.
Problems
Reali.com buyer and seller flows riddled with friction points and lacking features found in competitor’s UX; aesthetics failing to capture brand motivation: friendly, easy-to-use, with tech savvy.
Goals
Drive engagement. Leverage new feature enhancements to make the product more robust and useful for buyers and sellers alike while not increasing cognitive load. Tweak branding and layouts for a tech-friendly look and feel, emphasizing ease-of-use while delivering an incredibly complex tool.
Role
Mapping critical user journeys for mobile and desktop, lay out of new pages, rapid prototyping, building out UI components, motion proof-of-concepts, building financial tools (mortgage calculator), branding for new product – visuals and copy.
Redesign – Landing page for buyer’s journey. New architecture, nav, and overall aesthetic.
Redesign — Listings landing page. Aesthetic refresh + nav bar finessing.
User journeys for mobile Onboarding Flow. Onboarding > Sign Up > Start “Journey”.
Redesign—User dashboard—tracking visits, docs, agents
Onboarding flow screens
Landing page, first-time user sellers—Desktop
Real.com sellers onboarding—stepped journey. Evaluate LP iterations.
Real.com mortgage calculator. Mobile.
Real.com mobile mortgage calculator hi-fidelity mock-ups.
Real.com mortgage calculator.
Real.com mortgage calculator. Desktop.
Real.com mortgage calculator. Desktop.
Mobile user/expert chat flow.
Motion proof-of-concepts—builds for sellers journey.
Explorations—Reali.com chat bot. Invocable assistant for users.
3-D logo exploration.
Site assets. Front facade drawing.
Updated palette exploration. Introducing some warmth and subtlety to the UI. Pairs well with vivid photography throughout flows.